Social Mimi

Entrepreneur & TikTok consultant for small businesses

Geneuviève (Gen) is a former hydraulics engineer and entrepreneur, and a mom of 3 from Montreal, Canada. When her first child was born she quit her corporate day job to launch her own business. The baby product brand she co-founded, bblüv, is now sold in 40 countries across the world. She is passionate about all things Social Media and joined TikTok in March of 2020 after hearing marketing guru Rachel Pedersen speak at Social Media Marketing World in San Diego.


She loved TikTok so much that she decided to become a consultant for small businesses, to help them tap into TikTok’s huge potential. She understands that community is king and helps them create a genuine connection with their audience. She loves to entertain, she loves to sing and dance and has discovered a passion for teaching. She has been making a series of TikTok tutorials to help new creators navigate the world of TikTok. She is also a self-taught graphic designer and video editor. Educate, Inspire, Entertain is her motto